Glossi Enters Public Beta: A Game-Changer for Digital Magazine Creation
Glossi, the innovative digital publishing platform developed by social commerce leader ThisNext, has officially launched its public beta. This milestone opens the door for a wider audience to create and publish stunning online magazines—though access still requires an invitation.
Why Glossi Matters in Today’s Digital Landscape
CEO Matt Edelman explains that Glossi was designed to capitalize on two key trends:
- The rise of visual content dominating social platforms
- Growing demand for immersive digital publishing formats
Unlike traditional scrolling web content, Glossi replicates the tactile experience of print magazines while seamlessly integrating rich media and digital sharing capabilities. (Notably, YouTube founders Chad Hurley and Steve Chen are pursuing a similar vision with their AVOS Systems platform Zeen.)
“The magazine format uniquely adapts to multiple devices while letting creators combine various media types into a single, engaging product,” Edelman notes. “It’s transformative for both designers and content creators.”
How Glossi Works: Simplicity Meets Powerful Design
While hands-on testing wasn’t available, Edelman demonstrated the intuitive creation process:
- Upload images from computers or websites
- Organize visual “clippings” into folders
- Design using drag-and-drop layouts
- Enhance with filters, text, and embedded videos (YouTube/Vimeo)
Key features that set Glossi apart:
- True magazine-style navigation (no awkward zooming required)
- Social sharing across platforms
- Embeddable content for websites
- Publisher following system for ongoing engagement
- Future mobile apps in development
Early Adopters Showcase Glossi’s Potential
Leading publishers are already leveraging the platform:
- Lucky Magazine previewing January issues
- RentTheRunway featuring NYE fashion
- Brit & Co. sharing DIY tips
While fashion dominates early use cases (aligning with ThisNext’s commerce roots), Edelman anticipates broader adoption. Professional publishers may lead initially, but planned tool enhancements will empower individual creators in 2013.
The Business Model: Free Now, Monetization Later
Currently, Glossi offers:
- Free access to all creation tools
- No-cost publishing and distribution
Future revenue streams may include:
- Targeted advertising
- Premium creator tools
- Integrated e-commerce capabilities
This strategic launch positions Glossi at the forefront of the digital publishing revolution, blending the best of print nostalgia with modern media distribution.
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