Zoom Apps: The Next Big Startup Ecosystem?
When Zoom unveiled its rebranded Zoom Apps platform (originally called Zapps), the tech investment community took notice. Could this video conferencing giant evolve into the next major launchpad for startup innovation? Industry experts like Josh Constine, former TechCrunch writer and SignalFire investor, tweeted that the platform could “crush or king-make” startups—sparking a wave of speculation.
“Zoom’s new ‘Zapps’ app platform will crush or king-make lots of startups.” — Josh Constine
With remote work and virtual collaboration here to stay, Zoom’s pivot toward an app ecosystem presents a compelling opportunity for developers and entrepreneurs. But will it truly become the next Salesforce AppExchange or Slack App Directory?
Why Zoom Apps Could Be a Game-Changer
1. Pandemic-Driven Adoption
Zoom’s explosive growth during COVID-19 solidified its place as a critical tool for businesses, education, and social connectivity. Even post-pandemic, hybrid work models ensure sustained demand for integrated collaboration tools.
2. Proven Precedents
Salesforce’s AppExchange demonstrated how opening a platform to third-party developers can fuel innovation. Zoom appears to be following a similar playbook—leveraging its massive user base to attract startups.
3. Early Success Stories
Startups like Mmhmm, Docket, and ClassEdu—built specifically for Zoom—are already gaining traction and investor interest. These pioneers highlight the platform’s potential as a startup incubator.
Inside Zoom’s Developer Strategy
Key Components of the Platform
- WebViews & JS Kit: Allows embedding apps directly into Zoom meetings.
- SDK & APIs: Enables external apps to integrate Zoom functionality.
- Chatbots: Similar to Slack bots, these enhance meeting productivity.
- App Marketplace: A centralized hub for discovery and distribution.
Ross Mayfield, Zoom’s head of developer programs, emphasizes flexibility: “We’re giving developers the tools to create seamless experiences within Zoom.”
Challenges for Startups
While the platform offers immense reach, startups must navigate risks:
- Competition with Zoom: The company could develop similar features in-house.
- Monetization: Developers need clear paths to revenue.
- Platform Dependency: Over-reliance on Zoom could limit long-term scalability.
Investor Perspectives: Betting on Zoom’s Ecosystem
Jim Scheinman (Maven Ventures)
An early Zoom investor, Scheinman sees the platform as the “next great open platform for billion-dollar businesses.” His firm has already backed six Zoom-centric startups, including Docket.
Jason Green (Emergence Capital)
Green, who invested in Zoom and Salesforce, compares Zoom’s potential to Salesforce’s AppExchange. His firm’s first Zoom-focused bet, ClassEdu, targets the education sector.
“The key is building a moat so Zoom can’t easily replicate your product.” — Jason Green
The Road Ahead
Zoom’s dominance in virtual collaboration positions it as a viable ecosystem for startups. However, success hinges on:
- Clear Developer Guidelines: Defining areas where Zoom won’t compete.
- Robust Monetization: Helping startups generate revenue.
- Sustainable Growth: Ensuring long-term value beyond pandemic-driven demand.
As VCs place early bets, the next wave of Zoom-first startups will test whether this platform can truly rival the likes of Salesforce or Slack. Only time—and traction—will tell.
