The Amazon Echo Look, an Alexa-powered camera and speaker device, is set to receive fashion recommendations from iconic publications, Vogue and GQ. This partnership marks the first time that Amazon has integrated Condé Nast’s content into its Echo devices.
According to Digiday, fashion suggestions will appear in the Echo Look mobile app starting February 19th. The app currently allows users to save photos and videos of their outfits, which are then reviewed by Amazon’s in-house stylists for personal fashion advice.
Purchasing an item recommended through the app will directly link back to the publisher, with a percentage of sales going to Condé Nast. However, this collaboration does not involve any payment from Amazon.
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