Amazon Takes on Streaming Wars with 6 Original Comedy Pilots
In a bold move to compete in the streaming content arena, Amazon Studios announced plans to produce six original comedy series pilots. The innovative twist? Viewer feedback will directly determine which shows get full series orders.
The Amazon Original Content Strategy
Amazon’s Instant Video platform will host the completed pilots, available across all devices including:
- Smart TVs and set-top boxes
- Mobile devices (phones/tablets)
- Desktop computers
This crowdsourced approach represents a significant evolution in content development, putting programming decisions directly in viewers’ hands.
The Standout Pilots to Watch
Among the six announced projects, several notable entries promise fresh comedy:
Alpha House
- Creator: Garry Trudeau (Doonesbury, Pulitzer Prize winner)
- Premise: Four senators sharing a DC rental home
Browsers
- Creators: David Javerbaum (12-time Emmy winner) & Don Scardino (30 Rock)
- Format: Musical comedy about digital media interns
The Onion Presents: The News
- Team: The Onion’s satirical masterminds
- Concept: Behind-the-scenes at a hilariously unethical news network
The Viewer-Driven Selection Process
Roy Price, Director of Amazon Studios, explained the groundbreaking approach:
“We’ve received over 2,000 series ideas globally. By sharing these pilots first, we’re letting Amazon customers directly influence our production decisions—this is the future of content development.”
Streaming Wars Heat Up
This move positions Amazon directly against Netflix’s original content strategy, which recently revived Arrested Development as an exclusive. Key differentiators:
- Interactive development: Viewer feedback shapes programming
- Diverse formats: Live-action, animated, and musical comedies
- Creator access: Both established and new talent platforms
Complete Pilot Lineup
Dark Minions
- Animated workplace comedy by Big Bang Theory actors
- Follows slackers on an intergalactic warship
Supanatural
- Animated series about mall-working supernatural fighters
- From Daily Show alum Kristen Schaal
Those Who Can’t
- Discovered through Amazon’s open submission process
- Features hilariously immature teachers
What Comes Next?
After the pilot testing phase:
- Selected series will stream exclusively for Prime members
- UK viewers access content via LOVEFiLM
- Successful formats may inspire future interactive development
This initiative marks a significant shift in how streaming platforms develop content, blending professional production with audience participation—a potential game-changer for the industry.
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