Amazon’s New AR App Turns Shipping Boxes Into Interactive Experiences
Amazon has unveiled an innovative augmented reality (AR) application that brings its shipping boxes to life through QR code-activated experiences. The newly launched Amazon Augmented Reality app offers customers a creative way to repurpose their delivery packaging before recycling.
How the Amazon AR App Works
The app, available on iOS and Android, works exclusively with special QR codes printed on Amazon shipping boxes. When scanned, these codes unlock unique AR interactions:
- Halloween-themed experiences: Transform pre-printed pumpkin templates into animated jack-o’-lanterns
- Playful animations: Watch as Amazon’s smile logo or a cute corgi dog springs to life in AR
- Interactive vehicles: See boxes morph into 3D blue cars
“It’s a fun way to reuse your Amazon boxes until you’re ready to recycle them,” the company states in its App Store description.
Key Features and Capabilities
- TrueDepth technology support: For compatible iPhones, facial tracking enables selfie-mode interactions
- Customization options: Users can decorate AR objects with hats, outfits, and color changes
- Social sharing: Built-in camera function lets users capture and share their AR creations
“The app represents Amazon’s latest experiment with augmented reality technology, building on previous AR shopping features.”
Environmental Considerations
The QR-enabled boxes are part of Amazon’s “Less Packaging, More Smiles” initiative, featuring:
- Reduced material usage
- Enhanced recyclability
- Added interactive value before disposal
Amazon’s AR Evolution
This launch continues Amazon’s exploration of AR applications:
- 2017: Introduced AR View for visualizing single products
- 2020: Launched multi-item AR room visualization
- 2023: Expanded with this interactive box experience
The company emphasizes privacy, noting all AR processing occurs on-device without data collection.
Availability and Future Potential
While currently focused on Halloween-themed experiences, the technology demonstrates Amazon’s interest in:
- Enhancing customer engagement
- Exploring practical AR applications
- Testing consumer interest in immersive experiences
The app is free to download, though users will need the special QR-enabled boxes for full functionality. Amazon notes these packages are just beginning to roll out to customers.
Image Credits: Amazon
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