Apple’s App Store Fraud Prevention: $9B Blocked Since 2020
Ahead of WWDC 2025, Apple revealed staggering figures about its App Store security measures, showcasing its role in protecting developers and users from fraudulent activities.
Key Fraud Prevention Statistics
- $9 billion in fraudulent transactions blocked since 2020
- $2 billion stopped in 2024 alone
- 2 million risky app submissions rejected last year
- 146,000+ fraudulent developer accounts terminated in 2024
The Scale of Apple’s Security Operation
The App Store, available in 175 regions with over 813 million weekly visitors, employs robust systems to detect and prevent fraud. Beyond payment fraud, Apple combats:
- Data theft attempts
- Fake account creation (711M rejections in 2024)
- App piracy (10,000+ illegitimate apps blocked)
- Malware and policy-violating content
Image Credits: Apple
Why This Matters for Developers
Apple’s announcement comes at a pivotal moment following:
- Epic Games’ legal victory forcing Apple to allow alternative payment links
- EU’s Digital Markets Act enabling third-party app stores
While major apps like Fortnite and Spotify quickly adopted external payment options, smaller developers face dilemmas:
- 15-30% Apple commission vs. self-managed fraud risks
- Chargeback and refund handling complexities
- Early data suggests minimal financial benefit for SMBs switching payment systems
Apple’s Value Proposition
The company emphasizes its App Store provides more than payment processing:
✔️ Security screening
✔️ Global distribution
✔️ Discovery services
✔️ Fraud prevention infrastructure
Looking Ahead
As Apple prepares for WWDC, these metrics serve a dual purpose:
- Highlighting the App Store’s security benefits
- Warning about risks in alternative distribution channels
The data particularly underscores how pirate app stores often host stolen versions of legitimate software, putting developers at risk even as new regulatory environments emerge.
Image Credits: Apple
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