Coffee Meets Bagel Launches Premium Membership at $35/Month
Popular dating app Coffee Meets Bagel has unveiled a new premium membership tier priced at $35 per month. The feature is currently available for Android users, with an iOS rollout expected in the coming weeks.
A Shift to Freemium Model
While the app has always offered in-app purchases (using “coffee beans” as currency), this marks its first foray into subscription-based monetization.
“This premium membership is our initial step toward establishing a freemium model,” explained Dawoon Kang, cofounder of Coffee Meets Bagel. The service aims to differentiate itself by providing users with valuable behavioral insights to help combat the pervasive issue of ghosting in online dating.
Premium Features Breakdown
The $35/month subscription includes three key benefits:
Activity Reports: Detailed metrics on potential matches (“bagels”), including:
- Chat engagement percentage
- First-message initiation rate
- Last active status (within 72 hours)
- Average response time
Read Receipts: See when your messages are read (similar to Facebook Messenger)
Monthly Bean Stipend: 6,000 in-app currency (worth approximately $50 based on current pricing)
The Ghosting Solution: Helpful or Harmful?
The app walks a fine line between empowering users and potentially creating frustration. While activity data helps identify inactive profiles, read receipts could lead to awkward confrontations about unanswered messages.
Notable Finding: Early tests revealed many inactive profiles, though the company has since fixed a bug that showed 0% response rates across the board.
Pricing Perspective
At $35/month, the subscription is notably more expensive than compe*****s:
- Tinder Plus: $10/month
- Bumble Boost: $10/month
Kang defends the pricing: “Our most engaged users already spend over $35 monthly on CMB. When finding meaningful connections is the goal, this investment makes sense.”
The Bottom Line
This premium tier offers serious daters enhanced tools to navigate the app more effectively, though the price point may limit its appeal to casual users. The inclusion of substantial bean allotments helps offset the cost for active members who frequently use premium features.
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