Healthcare Innovator Color Raises $167M to Strengthen US Health Infrastructure
Healthcare technology company Color has secured \(167 million in Series D funding, achieving a \)1.5 billion post-money valuation. This latest investment brings Color’s total funding to $278 million, fueling its mission to revolutionize the “last mile” of US healthcare delivery—including COVID-19 vaccine distribution.
Key Investors and Leadership Additions
The funding round was led by General Catalyst and T. Rowe Price, with participation from Viking Global Investors and others. Alongside the capital infusion, Color has bolstered its executive team with three industry veterans:
- Claire Vo (ex-Optimizely) as Chief Product Officer
- Emily Reuter (ex-Uber IPO lead) as VP of Strategy & Operations
- Ashley Chandler (ex-Stripe) as VP of Marketing
Pandemic Exposes Critical Infrastructure Gaps
“The COVID-19 crisis has highlighted our healthcare system’s infrastructure deficiencies,” said Color CEO Othman Laraki in an exclusive interview. “We’ve seen it with lab testing, antigen testing, and now vaccines. Our technology-first model addresses these gaps at scale.”
Record Growth in 2020
Color experienced 5x growth last year, driven by strategic partnerships like its collaboration with San Francisco to test healthcare workers and residents. While already profitable, the company sees 2021 as a pivotal year for expansion.
The Amazon of Healthcare?
Laraki compares Color’s approach to retail’s digital transformation:
“Just as Amazon rebuilt retail with a technology-first stack, we’re reimagining healthcare delivery—making it accessible, scalable, and cost-effective without heavy clinical resources.”
Solving the Last-Mile Challenge
Color focuses on:
- Accessibility: Bringing care directly to communities
- Affordability: Reducing transaction costs for providers
- Scalability: Leveraging technology over traditional infrastructure
“COVID testing and vaccinations aren’t complex procedures,” Laraki notes. “The challenge is delivering them at massive scale with minimal system friction.”
Looking Ahead
Despite anticipating a challenging 2021 for healthcare, Laraki remains optimistic about Color’s ability to transform care delivery. The company plans to expand its infrastructure to address not just pandemic response, but broader preventive healthcare needs.
This story demonstrates how technology innovators are rebuilding America’s healthcare infrastructure from the ground up—one scalable solution at a time.
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