Credit Key Secures $33M to Expand B2B Buy-Now-Pay-Later Solutions
LA-Based Fintech Startup Empowers SMBs with Flexible Payment Options
Los Angeles-based Credit Key, a rising star in the B2B payments space, has successfully raised $33.85 million in its latest funding round. The investment was led by prominent venture firms Greycroft and Bonfire Ventures, with participation from Loeb.nyc and other undisclosed investors.
Transforming B2B E-Commerce with Innovative Financing
Credit Key is bringing the successful buy-now-pay-later (BNPL) model—popularized by consumer fintech giants like Klarna and Affirm—to the business sector. The company provides:
- Instant point-of-sale financing for business purchases
- Credit risk assumption and loan servicing
- Transparent payment plans with competitive rates
“B2B e-commerce continues to expand at an incredible pace, yet most merchants lack the payment tools their customers demand,” explained John Tomich, Credit Key’s CEO and co-founder. “Our solution consistently demonstrates increased order values, reduced cart abandonment, and improved customer acquisition.”
Addressing a Massive Market Opportunity
The U.S. B2B payments market presents a $9 trillion annual opportunity, with digital transactions accounting for \(1.3 trillion—a segment growing rapidly. Credit Key projects the B2B e-commerce market will reach **\)1.8 trillion by 2022**, creating significant demand for flexible payment solutions.
Why This Matters for Small Businesses
As Tomich notes: “SMBs are actively seeking alternatives to traditional trade credit and credit cards as they increase online purchasing. We’re positioned to support these businesses through recovery and future growth.”
This funding round enables Credit Key to:
- Expand its merchant network
- Enhance its financing platform
- Capture more of the growing B2B digital payments market
The investment validates the growing importance of flexible B2B payment solutions in today’s digital-first economy, particularly for small and medium-sized businesses navigating post-pandemic recovery.
