Elvie Broadens Its Femtech Portfolio with Innovative Breastfeeding Solutions
Two years after revolutionizing the breastfeeding market with its connected smart breast pump, femtech leader Elvie has unveiled two new products designed to modernize maternal care: the Elvie Curve manual breast pump and Elvie Catch milk collection cups.
The Elvie Curve: Silent, Discreet Breastfeeding Support
The Elvie Curve represents a strategic expansion into non-electric pumping solutions. Key features include:
- Natural suction technology (no batteries or connectivity required)
- Adjustable valve for personalized suction control
- 4 oz capacity with discreet bra-friendly design
- £49.99 price point (versus £250 for the electric Elvie Pump)
“This isn’t meant to replace our flagship pump, but to give mothers more options,” explains a company spokesperson. The Curve is particularly useful for:
- Supplemental pumping during nursing sessions
- Occasional use when electricity isn’t available
- Mothers preferring manual expression
Elvie Catch: Preventing Milk Waste in Style
Priced at £29.99, the Elvie Catch system addresses a common breastfeeding challenge:
- Leak-proof design that stays securely in place
- 1 oz capacity per cup (collects “liquid gold” that might otherwise be lost)
- Reusable silicone construction for sustainability
- Discreet enough for public use
Clinical studies show nearly 80% of breastfeeding mothers experience leakage, making this an essential addition to Elvie’s ecosystem.
Funding Growth and Product Development
Elvie’s 2019 $42M Series B round continues to fuel innovation. CEO Tania Boler states:
“Our mission is to create breastfeeding products that fit real modern mothers’ lives. Whether it’s our high-tech pump or these simple, effective tools, every product must empower women.”
The London-based company maintains its commitment to pelvic floor health through the ongoing sale of its Elvie Trainer, demonstrating comprehensive femtech leadership.
Availability
Both new products launched October 7, 2020 in:
- United Kingdom
- United States
Through direct sales via Elvie’s website, continuing the brand’s DTC approach that has disrupted women’s healthcare markets globally.
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