First Round Capital Delivers Holiday Cheer with 2012’s Biggest Viral Hits

As holiday lights twinkle and seasonal treats fill coffee shops, First Round Capital continues its beloved tradition of capping off the year with a viral-worthy holiday video. For their fifth annual installment, the venture firm—known for backing startups like Path, Birchbox, and TaskRabbit—tapped into 2012’s pop-culture zeitgeist with a mashup of Gangnam Style and Call Me Maybe.

A Tradition of Viral Holiday Magic

First Round has built a reputation for its creative and entertaining holiday videos, from their Friday parody to a Les Misérables spoof. This year’s video, hosted on their holiday microsite, doubles down on internet nostalgia by featuring two of YouTube’s top viral hits.

Why Gangnam Style and Call Me Maybe?

  • Cultural Relevance: Both songs dominated 2012, ranking among YouTube’s top five most-watched videos of the year.
  • VC Star Power: Partner Josh Kopelman steals the show as PSY, complete with the iconic horse-riding dance.
  • Playful Pitch: The tagline—“Wanna roll First Round Style in 2013? Call us, maybe.”—ties the parody to the firm’s investment appeal.

A Nostalgic Nod to 2012

The video not only celebrates the holidays but also encapsulates the year’s internet culture. As TechCrunch’s Alexia Tsotsis predicted months earlier, First Round’s knack for trendspotting made this mashup inevitable.

First Round Capital’s 2012 Holiday Video Screenshot

Whether you’re reminiscing about 2012’s viral moments or discovering this gem for the first time, the video remains a testament to First Round’s creativity and connection to tech’s playful side.


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