LUMO BodyTech Secures $5M Series A to Revolutionize Posture Tracking Tech
The Rise of Quantified Self and Smart Posture Monitoring
The quantified self movement continues to gain momentum, and San Francisco-based LUMO BodyTech is at the forefront of this health tech revolution. The startup, specializing in smart sensor technology, recently closed a $5 million Series A funding round with backing from prominent investors like Madrona Venture Group, Eric Schmidt, and Jerry Yang.
From Kickstarter Success to Major Investment
LUMO BodyTech first made waves through its successful Kickstarter campaign for the LUMOback, a wearable posture sensor that surpassed its $100,000 funding goal by more than double. The device is now shipping to early backers, marking a significant milestone for the startup.
Key Features of LUMOback:
- Wearable sensor positioned on the lower back
- Tracks movement and posture throughout the day
- Provides gentle vibration alerts to correct slouching
- Bluetooth 4.0 connectivity for low energy consumption
- Compatible with iPhone 4S+ and 3rd gen iPad+
The Technology Behind Better Posture
Founded by Monisha Perkash, Charles Wang, and Andrew Chang, LUMO BodyTech combines expertise in electrical engineering and human-technology interaction. Their flagship product offers:
- Real-time Feedback: A companion app displays posture data through an animated avatar
- Comprehensive Tracking: Monitors daily activity including walking, running, sitting, and slouching
- Standalone Functionality: Works independently or syncs with the app for data analysis
The Future of Health Tracking
With its recent funding, LUMO BodyTech plans to:
- Expand sales and marketing efforts
- Accelerate product development
- Enhance engineering capabilities
CEO Monisha Perkash emphasizes the company’s broader mission: “We want to create a healthier society through innovative technology.” While LUMOback is their first product, it likely won’t be their last in the growing wearable tech market.
The Quantified Self Movement Gains Momentum
The success of LUMO BodyTech reflects the booming demand for health tracking technology. Major players like Nike and startups such as Fitbit have demonstrated the market potential for devices that help users monitor their physical activity. With advancements in smartphone integration and Bluetooth 4.0 technology, the sector is poised for continued growth, making ventures like LUMO BodyTech attractive to investors seeking promising hardware startups.
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