Flit’s Virtual Shopping Mall for iPad Gains $750K in Funding
Flit, an innovative shopping app designed exclusively for iPad users, has successfully raised $750,000 in a funding round led by prominent investors including Crosslink Capital, YouWeb Startup Incubator, Spencer Trask, and Correlation Ventures. This investment underscores the growing demand for streamlined digital shopping experiences.
A Unified Shopping Experience
Flit eliminates the hassle of juggling multiple browser tabs by aggregating 1,000+ online stores into a single, intuitive interface. Its patent-pending technology allows users to:
- Search seamlessly across hundreds of retailers from one app
- Save favorite items with a simple “Cute” label for later purchase or sharing
- Compare products side-by-side, evaluating price, details, and style for up to three items simultaneously
- Receive real-time alerts for new arrivals and sales from preferred stores
Key Features Driving Growth
Flit goes beyond basic shopping aggregation with these standout features:
- In-App Purchasing: Users can complete transactions directly within the app (Flit earns affiliate fees)
- Lookbook Feature: Retailers and brands can showcase curated product collections for an immersive browsing experience
Impressive Growth Metrics
Since its October 2012 launch, Flit has demonstrated remarkable traction:
- 100% month-over-month growth in search activity
- 113% increase in monthly store visits
This funding will likely accelerate Flit’s mission to redefine mobile shopping by combining convenience with comprehensive retail access—all from an iPad.
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