Samsung’s Remarkable Growth in Android Dominance
New data from Millennial Media’s 2012 mobile trends report reveals Samsung’s explosive growth in the Android market. The tech giant’s share of Android devices on Millennial’s ad platform surged from 23% in Q3 2011 to 46% in Q3 2012—a clear indicator of its rising dominance.
The Shift in Android Leadership
- Samsung’s Rise: Overtook HTC as the leading Android manufacturer
- HTC’s Decline: Dropped to second place, now trailing Samsung by 30 percentage points
- Key Drivers: Galaxy S III and Galaxy Note series drove this growth, with the Galaxy S III alone selling 30+ million units within five months of launch
Other Notable 2012 Mobile Trends
iPad Mini’s Strong Debut
- Achieved 28% daily growth shortly after launch
- Surprisingly, didn’t cannibalize original iPad usage, which maintained 35x more impressions than the Mini
Mobile Advertising Boom
Ad spending saw dramatic increases across industries:
- Automotive: 318% growth vs. 2011
- Travel, Sports & Education: All exceeded 200% increases
- User Behavior: Consumers spent significantly more time on mobile devices
What 2013 Might Hold
With Samsung expected to release successors like the Galaxy S IV and Galaxy Note III, its Android leadership seems secure—for now. However, the mobile market remains dynamic, leaving room for potential comebacks from compe*****s like HTC.
One thing is clear: 2012 set the stage for even more dramatic shifts in mobile technology and advertising.
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