Super Bowl XLVII Live Stream: CBS Continues NFL’s Digital Push
Following the massive success of last year’s online broadcast, the National Football League (NFL) has confirmed that Super Bowl XLVII will once again be streamed live—this time by CBS. The announcement solidifies the league’s commitment to expanding digital access to its marquee event.
What to Expect from the 2023 Super Bowl Stream
- Full TV Broadcast Experience: The live stream will mirror CBS’s television broadcast, including play-by-play commentary and analysis.
- Enhanced Digital Features: Viewers on NFL.com and CBSSports.com will enjoy interactive perks like:
- Real-time stats and in-game highlights
- Multi-angle camera views
- Additional behind-the-scenes content
Will Online Viewing Rival Traditional TV?
Last year’s Super Bowl XLVI live stream attracted over 2 million online viewers—a record for digital sports events. However, it paled in comparison to the 100+ million who watched on traditional TV. The NFL and CBS aren’t worried about cannibalization; instead, they see streaming as a way to complement the TV experience and reach cord-cutters.
Key Questions for This Year’s Broadcast
Will a Cable Login Be Required?
- CBS currently mandates cable credentials for its NCAA March Madness streams. If applied to the Super Bowl, this could limit accessibility for non-subscribers.
Will Super Bowl Ads Be Streamed?
- Last year, NBC’s online ad rotation was repetitive (remember Rainn Wilson’s 24+ appearances?). Fans hope CBS will deliver the full ad lineup—brands pay millions for these spots, after all.
Beyond the Super Bowl: NFL’s Expanded Streaming
The NFL is doubling down on digital with live streams for:
- NBC’s Wild Card Saturday doubleheader
- Pro Bowl
These games will be available on NBCSports.com and NFL.com, further cementing the league’s strategy to meet fans wherever they watch.
The Bottom Line
As streaming becomes a staple for major sports events, the NFL’s partnership with CBS ensures Super Bowl XLVII will be more accessible than ever. Whether you’re tuning in on TV or online, one thing’s certain: the Big Game is going digital—and it’s here to stay.
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