Forrester Report: 84% of U.S. Adults Use Internet Daily, Tablet Ownership Doubles

Forrester Report Highlights Surging Digital Adoption in the U.S.

A new Forrester Research study reveals key insights into how U.S. consumers interact with technology. The annual “State of Consumers and Technology” report, based on surveys of nearly 60,000 U.S. and Canadian consumers, shows significant shifts in device ownership and online behavior.

Key Findings on Internet Usage

• 79% of U.S. adults go online at least monthly (consistent with 2011 data)
  
• 84% access the internet daily, up from 78% in 2011
  
• Growth driven by rising smartphone and tablet adoption

Mobile Device Ownership Trends

• 50% of online adults now own smartphones
  
• Tablet ownership doubled from 2011 to 2012, reaching 19%
  
• Two-thirds of users own multiple connected devices

The Rise of Connected TVs

43% of consumers now connect to the web via their televisions, primarily through:

• Game consoles (42%)
  
• Smart TVs (19%)
  
• Streaming devices like Roku/Apple TV (14%)

Generational Differences in Tech Adoption

Younger Generations Lead Digital Engagement

• Gen Z (18-23):
  
  • 70% visit social networks daily
    
  • 85% use Facebook monthly
    
• Gen Y (24-32):
  
  • 72% smartphone ownership
    
  • 25% tablet adoption (highest among all groups)
    
• Gen X (33-46):
  
  • Spend \(561 online quarterly (vs. \)449 average)

Older Adults Show Growing Adoption

• Boomers (47-67) and Golden Generation (68+):
  
  • Prefer desktop computers
    
  • Tablet ownership doubled to 14% since 2011
    
  • Slower smartphone adoption rates

This comprehensive report underscores how digital connectivity has become ubiquitous across age groups, with mobile devices driving increased daily internet usage. The data provides valuable insights for businesses developing digital strategies and technology products.

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