GetYourGuide Raises $25M in Series B Funding to Fuel Global Expansion
Berlin-based travel experiences platform GetYourGuide has announced a $25 million Series B funding round, led by existing investors Spark Capital and Highland Capital Partners. The investment will accelerate the company’s expansion into new markets and bolster its mobile-first strategy.
Funding Breakdown and Growth Trajectory
- Total Funding to Date: ~$46 million over five years
- Previous Rounds:
- $14M Series A (January 2013)
- $4.5M Series A expansion (January 2014)
- $2M seed (2012)
- $500K pre-seed (2009)
Strategic Focus Areas
- Market Expansion: Targeting new regions to capitalize on the $100B global travel activities market (Europe accounts for 50%).
- Mobile Development: 60% of bookings now occur via mobile (up from 10% in 2013), with apps launched in October 2023.
- Content Growth: Partnerships with 25,000+ activities across 2,400+ destinations worldwide.
Why Investors Are Doubling Down
“We’ve been extremely impressed with their growth curve,” said Alex Finkelstein, General Partner at Spark Capital. The funding reflects confidence in GetYourGuide’s ability to dominate the shift from in-person to digital/mobile bookings.
Key Market Insights
- Top-Performing Regions: European markets show explosive growth, while the U.S. remains the second-largest market.
- User Base: 25,000+ active platform users.
- Industry Trend: Mobile enables spontaneous bookings, complementing pre-trip planning via desktop.
What’s Next?
CEO Johannes Reck describes the expansion plan as a “landgrab,” though specific new markets remain undisclosed. The company continues to benefit from:
- Convenience: Eliminates on-site queuing for tours/attractions.
- Timing: Aligns with travelers’ preference for digital booking solutions.
Editor’s Note: This update underscores GetYourGuide’s position as a leader in the rapidly evolving travel experiences sector.
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