Indiegogo Launches Global iOS App to Revolutionize Mobile Crowdfunding
Following its $40 million Series B funding round earlier this year, Indiegogo has made significant strides in expanding its mobile capabilities. The crowdfunding giant has now unveiled its first-ever iOS application, marking a major milestone in its mobile-first strategy.
A Mobile-First Approach to Crowdfunding
CEO Slava Rubin emphasized that if Indiegogo were launching today, it would prioritize mobile from the outset. This philosophy drives the platform’s latest innovation—a fully-featured iOS app now available worldwide after successful testing in Canada.
Key Features for Backers and Campaigners
The new app delivers a seamless experience for both supporters and project creators:
For Backers:
- Browse and follow favorite campaign categories
- Receive personalized project recommendations
- Claim exclusive perks with ease
- Back projects directly through the app
For Campaign Creators:
- Monitor contributions in real-time
- Engage with backers through comments
- Post updates and media
- Thank supporters directly
- Share campaigns via social media
While full campaign creation isn’t yet available on mobile, Indiegogo confirms this functionality is coming soon.
Strategic Moves Behind the App Launch
The mobile release follows two significant developments:
- Platform Rebranding: Indiegogo recently refreshed its website to emphasize user experience over brand promotion
- Executive Hiring: The company brought on mobile experts like Viktor Kovalev from Yelp to strengthen its mobile strategy
“Mobile enables us to deliver hyper-personalized experiences,” Rubin explained. “This reduces friction and creates more meaningful connections between creators and supporters.”
Availability and Future Plans
The Indiegogo app is currently available on the Apple App Store, with an Android version expected soon. This launch represents just the beginning of Indiegogo’s mobile evolution as it continues to innovate in the crowdfunding space.
Note: Images from the original article showcasing app screens would be placed here in a production environment, following standard editorial image placement practices.
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