How Oroeco Helps You Monitor and Minimize Your Environmental Impact
Many of us want to reduce our carbon footprint but struggle to understand where to start beyond basic recycling. Enter Oroeco, an innovative platform designed to make sustainability actionable by tracking your spending habits and their environmental impact.
From Indiegogo to Earth Day Launch
After a successful 2012 Indiegogo campaign, Oroeco underwent an invite-only beta phase before its official Earth Day launch (April 22). Unlike platforms such as GoodGuide, which focus on ethical product recommendations, Oroeco takes a broader approach—similar to personal finance tool Mint.com—by analyzing your spending patterns to estimate and reduce your carbon footprint.
How Oroeco Works
- Mint.com Integration: Oroeco syncs with Mint.com to pull your transaction data, using it to calculate your carbon emissions.
- Personalized Estimates: Leveraging UC Berkeley’s Cool Climate research, Oroeco tailors projections based on location, dietary habits (e.g., vegetarianism), and other lifestyle factors.
- Smart Adjustments: While the data isn’t itemized (e.g., it knows you shopped at Whole Foods but not what you bought), it provides actionable insights to help you make greener choices.
Features for Every User
Co-founder and CEO Ian Monroe designed Oroeco to cater to both casual users and data enthusiasts:
- Interactive Dashboards: Visualize your spending and carbon impact across categories.
- Gamification: Earn badges like “Climate Hero” for reducing your footprint.
- Social Accountability: Compare progress with friends via Facebook (optional privacy controls included).
The Bigger Mission
Monroe, a clean energy consultant, believes individual actions are critical to solving climate change. “Political and activist solutions alone won’t be enough,” he says. “We need collective action.” Oroeco aims to scale sustainable behaviors by making environmental responsibility engaging and measurable.
Future Plans & Monetization
- Mobile Expansion: An iOS app is currently in development.
- Premium Tier: A paid version will include investment tracking.
- Carbon Offsets: Users can purchase vetted carbon offsets, with Oroeco receiving a portion of proceeds.
Funding & Backing
Oroeco has secured $150,000 from diverse sources, including:
- Indiegogo
- Start-Up Chile
- Angel investors
- U.S. Department of Energy programs (Energy Excelerator, American Energy Data Challenge)
By bridging personal finance and sustainability, Oroeco empowers users to turn everyday spending into a force for environmental good.
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