Glassdoor Expands Engagement Features Inspired by LinkedIn’s Success
Workplace review platform Glassdoor is rolling out new interactive features—including short videos, polls, and images—to boost user engagement, mirroring strategies popularized by LinkedIn and social media giants.
The Rise of Professional Short-Form Video
- Industry Trend: Professional platforms are adopting short video formats following the explosive growth of TikTok, Instagram Reels, and YouTube Shorts.
- LinkedIn’s Move: Earlier this year, LinkedIn tested a TikTok-style video feed, citing high user demand for video content.
- Glassdoor’s Goal: The platform aims to replicate LinkedIn’s engagement success by integrating similar multimedia tools.
Introducing Worklife Pros: Curated Expert Insights
Glassdoor is also launching Worklife Pros, a program featuring industry experts who share actionable advice on:
- Remote work strategies
- Work-life balance
- Workplace mental health
- Career development skills
Key Details:
- Over a dozen professionals from tech, business, recruiting, and finance sectors have been selected.
- Content appears in main and community feeds, with options for anonymous engagement.
- Similar to LinkedIn’s “Top Voice” badges, Glassdoor highlights credible contributors.
Anonymous Community Features Drive Growth
Since acquiring Fishbowl in 2021, Glassdoor has leveraged its technology to enhance anonymous interactions:
- User Growth: Registered community users surged from 7 million (June 2023) to 25 million today.
- Engagement Metrics: Over 44 million conversations in topic-based “bowls,” with community users 50x more engaged than traditional users.
- Traffic Boost: Monthly unique visitors grew to 63 million, up from a stagnant 55 million in early 2021.
Why This Matters for Professionals
Glassdoor’s evolution reflects a broader shift toward interactive, multimedia-driven professional platforms. By blending LinkedIn-style engagement with its signature anonymity, the platform is positioning itself as a hub for both candid workplace discussions and expert-led career insights.
For more on workplace trends and platform updates, follow industry coverage on TechCrunch.
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