Amazon’s Ring Introduces AI Video Search in Subscription Overhaul

Amazon’s Ring is transforming its home security offerings with new AI-powered features and restructured subscription tiers. The changes reflect Ring’s growing market dominance as the #2 U.S. security system provider under CEO Liz Hamren’s leadership.

New Subscription Tiers: What’s Changing

Launching November 5 in the U.S., Ring introduces three streamlined plans:

• Ring Home Basic ($4.99/month):

  • Person/package alerts
  • Video preview GIFs
  • 180-day video history

• Ring Home Standard ($9.99/month):

  • All Basic features
  • 30-minute “extended live view”
  • Doorbell call alerts

• Ring Home Premium ($19.99/month):

  • All Standard features
  • ²⁴⁄₇ video recording
  • AI-powered Smart Video Search
  • SOS emergency response

Key Changes for Existing Customers

• Ring Protect Pro subscribers lose:
  • Local video storage
  • Internet backup
  • Eero Secure suite
• Virtual Security Guard users maintain current benefits
• Early Ring Protect Plus subscribers face price increases in 2025

To ease transitions, Amazon offers:

• 1-year Ring Home Premium trial for Protect Pro users
• Option to cancel alarm monitoring before March 2025 price changes

The AI Revolution: Smart Video Search

Ring’s flagship Premium feature enables natural language video queries like:

• “Raccoon in backyard last night”
• “Red bicycle in driveway”
• “Package delivery at 3 PM”

Current search capabilities include:

• Animals | Locations | Packages | People
• Vehicles | Weather | Activities (jumping, running)

Addressing AI Concerns

While Amazon highlights privacy commitments, questions remain about:

• Bias mitigation in AI models
• Content filtering safeguards
• Response to MIT research showing racial disparities in surveillance AI

“We’re committed to developing responsible AI,” says Ring’s Eric Kuhn, noting ongoing feature refinement.

Competitive Landscape

The update positions Ring against Google’s upcoming Nest AI features, intensifying the smart home security race. With Ring now profitable six years post-acquisition, these enhancements signal Amazon’s doubled-down investment in connected home security.

Image Credits: Amazon

For consumers, the changes offer more powerful tools but require careful evaluation of:

• Feature trade-offs between tiers
• Long-term subscription costs
• Privacy implications of AI analysis

As smart home technology advances, Ring’s latest moves demonstrate how AI is reshaping home security experiences—for better or worse.

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