Google+ and Blogger Integration Gets a Social Boost

Blogger users now have a powerful new way to engage their audience: the ability to mention Google+ users directly in blog posts. This update strengthens the connection between Google’s blogging platform and its social network, offering bloggers enhanced interactivity and visibility.

Key Features of the New Mention System

  • Seamless Tagging: Simply type “+” followed by a name in the Blogger post editor to mention any Google+ user or page
  • Instant Notifications: Mentioned users receive alerts about your post
  • Rich Profile Previews: Hover over a mention to see profile details and an “Add to Circles” button
  • Direct Linking: Click any mention to visit the associated Google+ profile or business page

Why This Update Matters

This integration represents Google’s ongoing effort to create a unified ecosystem across its products. While not revolutionary, the mention feature:

  • Increases engagement by notifying relevant individuals about your content
  • Provides valuable context by linking to source material or subject matter experts
  • Enhances discoverability through Google+’s social network

Historical Context

Blogger, acquired by Google in 2003 from Twitter co-founder Ev Williams, received its last major redesign in March 2011. This new functionality builds on the existing Google+ integration that launched in October 2011.

Practical Applications

  1. Content Attribution: Properly credit sources or collaborators
  2. Expert Engagement: Draw attention from industry leaders
  3. Brand Promotion: Mention company pages to increase visibility

Current Limitations

While useful for individual profiles and business pages, the feature doesn’t yet support mentions of Google+ Communities. This update primarily serves to strengthen the “social spine” connecting Google’s various services.

Getting Started

To use this feature:

  1. Compose a post in Blogger
  2. Type “+” followed by the name of a Google+ user or page
  3. Select the correct profile from the dropdown
  4. Publish and share to Google+ for maximum visibility

This enhancement demonstrates Google’s commitment to creating a more interconnected suite of tools for content creators and social media users alike.


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