Grockit Raises $20M to Expand Its Innovative Social Learning Platform
Social learning pioneer Grockit has secured a $20 million strategic investment led by Discovery Communications, the media powerhouse behind networks like Discovery Channel and TLC. The funding round also included participation from Summit Group (investors in Uber and Scribd) and existing backers like Benchmark Capital and GSV Capital Corp. This brings Grockit’s total funding to nearly $45 million.
A Strategic Partnership with Discovery
Beyond capital, the deal includes:
- Technology sharing between Grockit and Discovery
- Marketing and distribution support via Discovery’s vast media reach
- Promotional opportunities for Learnist, Grockit’s flagship social learning platform
This marks Discovery’s first foray into edtech startups, signaling a strong belief in Learnist’s potential to revolutionize digital education.
From Test Prep to Social Learning: Grockit’s Evolution
Founded in 2006 as a video-based test prep service, Grockit pivoted in 2008 to focus on collaborative learning. Key milestones:
- 2008: Launched at TC50 as a gamified, adaptive learning platform
- 2012: Introduced Learnist, a Pinterest-inspired platform for curating educational content
Learnist: The ‘Pinterest for Education’ Takes Off
Since its May 2012 launch, Learnist has seen explosive growth:
- 400% user base increase to “hundreds of thousands”
- Session durations doubled from 10 to 20+ minutes
- 90% of Grockit’s resources now dedicated to Learnist
The platform allows educators and learners to:
- Create shareable “learn boards”
- Curate web content with collaborative annotations
- Support both formal education (K-12 lessons) and lifelong learning
What’s Next for Grockit and Learnist?
With fresh funding, Grockit is:
- Redesigning Learnist’s website to highlight expert contributors
- Enhancing mobile apps for iOS (iPhone/iPad) with new content creation tools
- Expanding beyond classrooms to serve casual learners worldwide
The Bigger Picture in EdTech
Learnist joins platforms like Edmodo and Schoology in bridging:
- Formal education (classroom integration)
- Informal learning (self-directed study)
Discovery’s involvement—with its 200M+ household reach—positions Learnist for mainstream adoption, potentially transforming how we approach education in the digital age.
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