Helpling Raises $11M to Diversify Its Home Services Marketplace
Berlin-based Helpling, the on-demand cleaning service launched by Rocket Internet in 2014, has secured an additional $11 million in venture funding. This latest investment brings the company’s total funding to $70 million, with APACIG leading the round. The funds will fuel Helpling’s expansion into new household services beyond cleaning.
Strategic Growth and Market Expansion
Helpling has rapidly scaled since its inception, operating in nine countries within its first year. Now, the company aims to evolve into a comprehensive home services hub, offering solutions like painting, furniture assembly, and more.
Benedikt Franke, Helpling’s cofounder, emphasized the company’s trajectory:
“Our core business is on track for profitability within the next year. This investment positions Helpling as the go-to brand for home services.”
Challenges in the On-Demand Cleaning Sector
The on-demand cleaning market has been fiercely competitive. Key developments include:
- 2015: Acquired UK rival Hassle to strengthen European presence.
- 2015: Exited the Canadian market due to operational challenges.
- 2015: Passed on acquiring Homejoy (a U.S. compe***** that later shut down).
Despite industry turbulence, Helpling reports 85% of its customers are repeat clients, signaling strong retention. The company has already begun testing new services in 20 markets, signaling its shift toward a broader home services ecosystem.
Looking Ahead
With fresh capital and a clear roadmap, Helpling is poised to redefine the home services landscape. Its focus on scalability, profitability, and diversification could solidify its position as a market leader in the evolving on-demand economy.
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