Zynga Expands Its ‘With Friends’ Franchise with Boggle
Zynga, the San Francisco-based gaming giant behind Words With Friends, has unveiled its latest word puzzle sensation: Boggle With Friends. This free-to-play mobile game revitalizes Hasbro’s iconic Boggle board game with modern social features, dynamic themes, and competitive gameplay. Available now on the App Store and Google Play, it’s set to captivate word enthusiasts worldwide.
A Nostalgic Classic, Reimagined
Developed in collaboration with Hasbro, Boggle With Friends combines the fast-paced word-finding fun of the original with innovative multiplayer elements. Players can:
- Compete in live head-to-head tournaments
- Challenge friends and family in real-time matches
- Climb solo leaderboards with offline play options
- Unlock rewards through daily challenges
“Boggle is a beloved brand that transcends generations,” said Scott Koenigsberg, Zynga’s SVP of Casual Games. “We’ve reimagined it with fresh mechanics while keeping the competitive spirit intact.”
Image Credit: Zynga
Why This Launch Matters
Zynga’s With Friends franchise has proven remarkably durable. Words With Friends alone boasts:
- 200M+ lifetime downloads
- 55M active matches played globally at any moment
- 75M words played daily
The company recently reported a 32% year-over-year increase in Words With Friends revenue, demonstrating the lasting appeal of social word games.
Key Features That Set It Apart
- Social Integration: Chat functionality and live tournaments foster community engagement.
- Solo Play Mode: Practice offline to hone skills before competitive matches.
- Dynamic Themes: Fresh visual designs keep gameplay visually engaging.
- Cross-Platform Play: Seamless experience across iOS and Android devices.
“Partnering with Zynga allows us to bring Boggle’s competitive wordplay to mobile in an exciting new way,” noted Mark Blecher, Hasbro’s SVP of Digital Gaming.
The Bigger Picture
This launch follows Zynga’s strategic acquisition of Harpan’s Solitaire games for $42.5M and hints at future expansions. With Crosswords With Friends and a Words With Friends sequel in development, Zynga is doubling down on social puzzle games as “forever franchises.”
Pro Tip: The offline mode makes Boggle With Friends perfect for travel—no Wi-Fi needed to climb those leaderboards!
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