Holiday E-Commerce Sales Soar 13% to $34B as Shoppers Flock Online
New data reveals unprecedented digital spending during the 2022 holiday season, with record-breaking shopping days and shifting consumer behaviors.
Record-Breaking Online Shopping Week
According to comScore’s latest report, the past week marked the heaviest five-day online shopping period in history. Key findings include:
- $33.8 billion total e-commerce spending for first 44 days of holiday season (Nov-Dec 2012)
- 13% year-over-year growth in digital retail sales
- 4 individual days surpassing $1 billion in spending
The Billion-Dollar Shopping Days
The holiday season saw unprecedented digital spending spikes:
- Cyber Monday (Nov 26): $1.465 billion (season leader)
- Dec 4: $1.362 billion
- Green Monday (Dec 10): $1.275 billion
- Nov 27: $1.263 billion
- Cyber Monday 2011: $1.251 billion
Why This Week Mattered Most
Several factors contributed to the record-breaking week:
- Last-minute shipping deadlines: Final week for Christmas delivery guarantees
- Retailer incentives: Expanded free shipping offers (including Amazon’s two-day promotion)
- Consumer confidence: Growing comfort with major online purchases
Looking Ahead
With the season not yet over, comScore projects:
- Growth rate may exceed current 13% projection
- Potential for additional billion-dollar shopping days
- Continued shift from brick-and-mortar to digital channels
This data confirms the accelerating transformation of holiday shopping behaviors, with e-commerce becoming increasingly central to seasonal retail strategies.
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