iPhone 5 Achieves Record-Breaking Launch in China
Apple announced a historic milestone for its flagship device, with over 2 million iPhone 5 units sold during its debut weekend in China (December 14-16, 2012). This marks the company’s strongest first-weekend performance in the region to date.
Unprecedented Demand for Apple’s Latest Smartphone
Key highlights of the launch:
- Record-setting sales: Surpassed all previous iPhone launch weekends in China
- Smooth rollout: Contrasted sharply with 2011’s iPhone 4S launch, which saw store riots
- CEO endorsement: Tim Cook called customer response “incredible” in Apple’s official statement
China’s Growing Importance in Apple’s Strategy
Tim Cook emphasized:
“China is a very important market for us and customers there cannot wait to get their hands on Apple products.”
This successful launch comes as Apple:
- Expands to 100+ countries by December’s end (fastest iPhone rollout ever)
- Faces increasing competition from budget Android devices in China’s smartphone market
Market Context and Challenges
While the iPhone 5’s launch performance was impressive, industry analysts noted:
- Android’s growing dominance in China’s price-sensitive market
- The need for Apple to maintain momentum against local compe*****s
- The significance of China as Apple’s second-largest market
The record-breaking sales demonstrate Apple’s continued brand strength in China, even as the company navigates an increasingly competitive smartphone landscape.
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