Everyplay by Applifier: Revolutionizing Mobile Gameplay Sharing

Mobile gaming startup Applifier has taken a significant leap forward with the launch of its Everyplay SDK, a groundbreaking tool that enables developers to integrate gameplay video sharing directly into their mobile games. This innovation comes hot on the heels of the company’s recent $4 million Series B funding round, signaling strong investor confidence in its vision.

The Power of Shared Gameplay Moments

At its core, Everyplay addresses a fundamental need in mobile gaming: the ability to share those unforgettable, action-packed moments that simply can’t be captured through screenshots or text descriptions alone.

During a recent demonstration at TechCrunch’s offices, Applifier CEO Jussi Laakkonen showcased how seamlessly the platform works. The demo included some playful moments (including some virtual stairs-related antics with the interviewer’s avatar) that perfectly illustrated the platform’s potential for creating engaging shared experiences.

Why Mobile Needs a Different Approach

Laakkonen emphasized the unique challenges and opportunities of implementing gameplay sharing on mobile platforms:

“The experience needs to be seamlessly integrated into the game itself. Unlike PC gaming where you can download separate recording software, mobile platforms like iOS don’t allow that. It has to be a natural part of the gameplay flow - you play, discover the replay feature, and share effortlessly.”

Key Advantages of Everyplay

  • Native Integration: Built directly into games via SDK for smooth operation
  • Mobile-First Design: Optimized specifically for smartphone gaming experiences
  • Social Sharing: Enables gamers to easily share their best moments
  • Developer-Friendly: Simple implementation for game creators

This innovative approach positions Everyplay as a potential game-changer in how mobile gamers connect and share their experiences. As mobile gaming continues to grow, tools like Everyplay that enhance social interaction could become increasingly valuable to both players and developers alike.


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