HomeSnap Expands to iPad: A Smarter Way to Connect Homebuyers & Agents

The Evolution of HomeSnap: From iPhone to iPad

Originally launched as an innovative iPhone app, HomeSnap has now made its debut on iPad, offering homebuyers a more immersive real estate research experience. Developed by online broker Sawbuck Realty, the app leverages MLS and public record data to provide comprehensive property insights.

Key Features of the iPad Version:

  • Enhanced browsing experience: Designed for comfortable home shopping from your couch
  • Aerial map exploration: Virtually tour neighborhoods nationwide
  • Precise address search: Drill down to specific properties with ease

How HomeSnap Works: Technology Meets Real Estate

The app’s unique functionality allows users to:

  • Snap photos of homes to instantly access detailed information
  • Use stealth mode to tap on addresses for discreet research
  • Access critical data including:
    • Square footage
    • Bed/bath counts
    • Estimated property values
    • School district information
    • Market comparisons

Bridging the Gap Between Buyers and Agents

The latest update introduces a game-changing feature: direct agent-client connections through “HomeSnap for Agents”. This innovative approach addresses a major industry pain point:

  • Exclusive agent visibility: Clients only see their designated agent’s profile
  • Seamless communication: One-tap access to contact agents via phone or email
  • Profile customization: Agents can showcase their photo, tagline, and contact information

“We’re solving the problem of agent bombardment,” explains Sawbuck CEO Guy Wolcott. “Agents can confidently recommend HomeSnap knowing their clients won’t be solicited by compe*****s.”

Market Impact and User Growth

With impressive traction in the real estate tech space:

  • 300,000 active iPhone users
  • 1 million+ property photos snapped
  • 1 million monthly active users across platforms
  • 7-8% of traffic coming from mobile apps

The company has secured substantial funding, including:

  • $3.5 million raised in summer 2012
  • $4 million prior funding for Sawbuck Realty

Looking Ahead: HomeSnap’s Future

The company plans to introduce additional features in Q1 2013, building on its current success. While the platform generates revenue through referral fees (typically 30% for new buyer leads), the focus remains on long-term growth through user adoption.

“Our priority is creating a valuable tool that naturally expands through user recommendations,” Wolcott emphasizes.

The updated iOS app, featuring an improved snapping process based on user feedback, is now available in the Apple App Store.


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