Wunderlist 2 Overhauls Cross-Platform Strategy with Native Apps for Superior Performance
A Ground-Up Rebuild for Enhanced User Experience
Wunderlist 2 has officially launched with completely rebuilt native applications across iPhone, Mac, Android, Windows, and web platforms. This strategic shift from its previous cross-platform approach marks a significant milestone for the popular task management service.
Why Native Development Matters
Founder and CEO Christian Reber revealed in an exclusive interview that the decision to rebuild was driven by quality concerns:
- The original Wunderlist (built using Titanium) delivered sub-par performance
- Cross-platform development created limitations in polish and responsiveness
- Native development enables that “last 5%” of refinement that elevates user experience
“We wanted to make it perfect,” Reber admitted, acknowledging the frustrations with their first version.
Key Improvements in Wunderlist 2
The new native implementation brings tangible benefits:
Performance Enhancements:
- Noticeably faster and more responsive across all platforms
- Smoother animations and transitions on mobile devices
New Features:
- Recurring tasks and subtasks for better project management
- Note attachments that can be added or removed from tasks
- Enhanced Activity Center with improved notifications
- Expanded sharing capabilities
Aligning With Industry Trends
Reber strongly agreed with Mark Zuckerberg’s public reassessment of HTML5 for mobile development, noting:
- Cross-platform tools reach inherent limitations for premium experiences
- The transition to native aligns with Facebook’s own strategic shift
- Native development allows for continuous, platform-specific improvements
Business Outlook and Future Plans
6Wunderkinder secured additional funding to support this ambitious rebuild, though specific amounts remain undisclosed. With 3 million active users, the company is strategically positioned to:
- Maintain long-term sustainability
- Introduce premium features in 2013 for power users
- Convert a portion of its substantial user base to paid offerings
This native-first approach signals Wunderlist’s commitment to delivering best-in-class productivity tools across all platforms.
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