Xbox Live Expands with AOL & Vimeo Short-Form Content
Microsoft continues to evolve Xbox Live into a comprehensive media hub, now integrating short-form video content from AOL and Vimeo. This strategic move diversifies the platform’s offerings beyond traditional long-form movies and TV shows.
A New Era of Entertainment on Xbox Live
Since its UI overhaul in 2011, Xbox Live has steadily expanded its content library. While initially focused on premium providers like HBO and ESPN, Microsoft is now embracing web-native content to appeal to broader audiences.
Key Content Additions:
- AOL On Network: Brings 420,000+ videos from:
- AOL properties (Huffington Post, Engadget, TechCrunch)
- Premium partners (Reuters, BBC, CNET, Martha Stewart)
- Vimeo Integration: Offers user-generated content with:
- Personalized account access
- Album creation for continuous playback
- Social sharing capabilities
Enhanced Viewing Experience
Both new services leverage Xbox’s unique features:
- Kinect Integration: Voice commands and gesture controls for seamless navigation
- Social Sharing: Instant posting to Facebook directly from the platform
- Personalization: Vimeo users can access saved queues and personal videos
Strategic Positioning in the Living Room
While these additions significantly expand Xbox Live’s content library, they currently operate outside the platform’s universal search function, which remains focused on traditional TV and movie content from services like Netflix and Hulu Plus.
This move demonstrates Microsoft’s commitment to:
- Diversifying entertainment options
- Catering to evolving viewer preferences
- Maintaining Xbox’s position as a central home entertainment hub
As streaming habits continue to shift toward varied content formats, Xbox Live’s expansion into short-form video positions it competitively in the evolving digital entertainment landscape.
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