Jyoti Bansal Launches Traceable: A Code-First Security Startup
Serial entrepreneur Jyoti Bansal—best known for founding AppDynamics (acquired by Cisco for $3.7B in 2017)—has unveiled his third venture: Traceable. This new startup targets a critical gap in cybersecurity by protecting applications at the code level.
Why Code Security Matters Now
Bansal explains that traditional security measures focus on networks and hardware, but modern threats increasingly exploit software vulnerabilities.
“Software has become the primary attack vector for sophisticated data breaches,” he notes. “These breaches are happening in the code itself, not just the infrastructure.”
How Traceable Works
Traceable deploys intelligent software agents to monitor code behavior in real-time, with a focus on:
- Anomaly Detection: Identifying unusual data movements (e.g., via APIs)
- Machine Learning: Building baselines of “normal” activity to flag deviations
- Automated Response: Integrating with tools like Slack to alert teams or temporarily block suspicious access
The platform allows developers to investigate potential threats without disrupting workflows. If an anomaly is harmless, the system learns from it; if malicious, teams can intervene.
Funding and Vision
Traceable announced a $20M Series A round co-led by:
- Unusual Ventures (Bansal’s VC firm)
- Big Labs (his incubator)
Despite economic uncertainty, Bansal remains undeterred—a mindset forged during AppDynamics’ 2008 launch amid the financial crisis.
“Recessions force focus,” he says. “They weed out companies that lack resilience.”
Diversity as a Competitive Edge
Bansal emphasizes intentional diversity efforts in hiring, rejecting the “culture fit” model that homogenizes teams:
“At AppDynamics, we eliminated that filter early. Diversity isn’t incidental—it’s a strategic advantage.”
What’s Next?
With Traceable, Bansal aims to replicate the customer-obsessed ethos that drove AppDynamics’ success. Whether scaling Harness (his DevOps startup) or tackling code security, his philosophy remains unchanged: Build relentlessly, adapt continuously.
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