Miles App Defies Pandemic Odds with Strategic Expansion

In an era where travel was heavily restricted, Miles—the innovative rewards app that incentivizes users for their mobility—not only survived but thrived. Founded by Jigar Shah, the startup recently secured strategic investment from MobilityADO’s Liil Ventures, fueling its expansion into Europe and Latin America.

How Miles Works: Travel Smarter, Earn Rewards

The premise is simple yet powerful:

  • Users earn Miles points for every trip, whether by car, bike, or public transit.
  • Partners (200+ and growing) offer redeemable rewards like discounts and perks.
  • Bonus incentives promote eco-friendly travel (e.g., 10x points for biking/walking).

Shah highlights the massive market potential: “Consumers travel 25 trillion miles annually, spending $18 trillion—Miles turns those journeys into value.”

Pandemic Pivot: Adapting to Stay-at-Home Trends

When COVID-19 grounded travelers, Miles innovated:

  • Introduced 20x bonuses for local activities (walking, running).
  • Partnered with retailers to reward home-based spending.
  • Launched a public transit initiative with Jacksonville Transportation Authority.

Global Growth & Key Metrics

  • Current markets: North America, Japan.
  • New targets: EU and Latin America (backed by Liil Ventures).
  • $7.4M raised to date (Crunchbase).
  • 500,000+ rewards redeemed, totaling $10M+ in user savings.

Why It Matters

Miles exemplifies resilience and adaptability, transforming challenges into opportunities. Its expansion signals growing demand for reward-driven, sustainable mobility solutions worldwide.

Ready to turn your commute into cash? Miles proves every journey—big or small—has value.


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Never lose your keys while racking up travel rewards! The ‘Hey I’m Over Here – Tag Keychain’ is a bright, attention-grabbing keychain designed for travelers on the move. Whether you’re commuting, road-tripping, or exploring new cities with apps like Miles, this durable keychain ensures your keys stand out in your bag or pocket. Its bold design and lightweight build make it a practical companion for frequent travelers who value both style and functionality.

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