Kegg Fertility Tracker Launches: A Dual-Purpose Device for Women’s Health
Revolutionizing Fertility Tracking and Pelvic Floor Training
The femtech industry has experienced significant growth in recent years, with startups innovating to meet women’s health needs. Lady Technologies joins this wave with the official U.S. launch of kegg, a cutting-edge fertility tracker and Kegel trainer designed to empower women with actionable insights into their reproductive health.
How Kegg Works: Technology Meets Intuitive Design
Kegg combines two essential functions in one sleek, egg-shaped device:
- Fertility Tracking: Uses impedance technology to measure electrolyte levels in cervical fluid, detecting hormonal shifts tied to ovulation.
- Pelvic Floor Training: Doubles as a connected Kegel exerciser, inspired by pioneers like Elvie.
The device features:
- Gold-plated steel electrodes for accurate readings
- A silicone tail housing Bluetooth connectivity
- A companion app for real-time data tracking
Key Benefits:
- Daily 2-minute tests for fertility insights
- Personalized predictions after tracking one fertile window
- Patented design for reliability and accuracy
From Beta to Market: Kegg’s Journey
First unveiled at TechCrunch Disrupt SF in 2018, kegg has now exited beta with:
- FDA registration
- A $275 price point
- $1.5 million in seed funding from investors including Crescent Ridge Partners and SOSV
“Investor interest in femtech has accelerated,” notes Samina Hydery, kegg advisor. “kegg’s value proposition became clear when speaking with women trying to conceive.”
Addressing a Critical Women’s Health Need
CEO Kristina Cahojova developed kegg from personal experience with irregular cycles:
“I was frustrated that no company wanted to make this product because it ‘would have to go into the vagina.’ So I created a solution for women like me.”
Who’s Using Kegg?
- Women in reproductive age trying to conceive
- 50% first-time mothers, 50% experienced mothers
- Users interested in holistic fertility approaches
- Those preferring kegg’s convenience over traditional methods
Beyond Fertility: The Future of Kegg
While currently focused on conception tracking, kegg has broader potential:
- Research Applications: Anonymized data could advance cervical health studies
- Medical Use: Fertility specialists are adopting it for patient monitoring
- International Expansion: Planned launches in Singapore, Japan, and Canada
Privacy Assurance:
- Personal data never shared externally
- Research uses fully anonymized information
What’s Next for Kegg?
The company is exploring:
- Subscription-based services
- Connections to fertility specialists
- Enhanced data analysis features
As Cahojova states: “Nothing makes me happier than emails from customers whose lives changed thanks to kegg.” With several reported pregnancies during beta testing, this innovative device is poised to make waves in women’s health technology.
Image credit: Lady Technologies
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