Leanplum Secures $4.8M Series A Funding to Expand Mobile Marketing Automation
Funding and Strategic Growth
Mobile A/B testing platform Leanplum has successfully raised $4.8 million in Series A funding, led by Shasta Ventures. This follows an earlier $825,000 angel round from investors including TechStars, Kima Ventures, and VoiVoda Ventures.
Evolution Beyond A/B Testing
Originally focused on A/B testing for iOS and Android apps, Leanplum is now positioning itself as “the only fully integrated optimization solution for mobile apps.” The company is expanding its capabilities to address broader challenges in mobile marketing.
Key Expansion: Marketing Automation
With this funding, Leanplum has launched a new marketing automation service, enabling mobile marketers to:
- Deliver personalized in-app messages and push notifications
- Target users by device, geography, or in-app behavior
- Trigger messages based on specific events or dates
- A/B test marketing campaigns for optimal performance
CEO’s Vision for Mobile Optimization
“Our Marketing Automation feature creates personalized experiences with highly relevant messages tied to analytics,” said CEO Momchil Kyurkchiev. “Success across gaming, eCommerce, and travel validates our solution for the entire mobile ecosystem.”
Practical Applications
The platform enables sophisticated use cases like:
- Cart abandonment recovery: Automatically send discount coupons when users leave items unpurchased
- Behavioral targeting: Message users based on specific in-app actions
- Campaign optimization: Test different offer values (e.g., 10% vs. 15% discounts) to determine what converts best
Future Plans and Industry Outlook
The new funding will support:
- Team expansion in engineering and marketing
- Enhanced customer support to address the growing mobile optimization market
“Mobile app optimization is still emerging,” noted Kyurkchiev. “We’re committed to being responsive partners as our customers navigate this evolving space.”
Leanplum’s integrated approach positions it as a comprehensive solution for mobile teams looking to test, automate, and optimize their user engagement strategies.
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