Left-Leaning Influencers Flock to Bluesky But Stay on X, Pew Study Reveals
A new Pew Research Center analysis sheds light on how political influencers are navigating the evolving social media landscape, with left-leaning accounts leading the charge to Bluesky while maintaining their presence on X (formerly Twitter).
Key Findings from Pew’s Influencer Study
- 43% of top news influencers (500 accounts with 100K+ followers) had Bluesky accounts by February/March 2025
- 51% of these accounts were created after the 2024 presidential election
- The study updates Pew’s November 2024 news influencer report which didn’t include Bluesky data
The Political Divide in Platform Adoption
The research reveals stark differences in platform adoption along political lines:
- 69% of left-leaning influencers (those identifying as liberal/Democrat and supporting Harris/Biden) joined Bluesky
- Only 15% of conservative influencers made the same move
X Remains Dominant Despite Bluesky Growth
While Bluesky gained traction, X maintained its stronghold:
- 82% of influencers still maintained X accounts (down slightly from 85% in summer 2025)
- 87% of left-leaning influencers kept their X presence while using Bluesky
- Most influencers post more frequently on X than Bluesky
Bluesky Engagement Shows Steady Growth
Activity on the newer platform is increasing:
- 54% of influencer accounts were active in January 2025
- 66% were posting regularly by late March 2025
The data suggests that while political influencers are exploring Bluesky as an alternative platform, most are adopting a multi-platform strategy rather than abandoning X entirely. This trend appears particularly strong among left-leaning accounts, potentially reflecting reactions to Elon Musk’s management of X and his political alignment with former President Trump.
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