Lime Takes Stand: Removes Trump Properties from Approved Corporate Hotels
In response to the January 6 insurrection at the U.S. Capitol, micromobility leader Lime has implemented a sweeping policy change: all Trump Organization properties have been removed from its approved corporate travel list. The move ensures none of the company’s spending will support businesses tied to former President Donald Trump.
Key Actions Taken by Lime:
- Immediate Policy Change: Trump-owned hotels, golf courses, and resorts removed from corporate travel options
- Partnership Push: Urged TripActions (Lime’s corporate travel provider) to adopt similar restrictions
- Political Stance: Committed to never support politicians who challenged 2020 election results
A Moral and Political Stand
Lime CEO Wayne Ting articulated the company’s position in an internal email obtained by TechCrunch:
“We have always understood that the work we do here at Lime is inherently political. We are looking for ways to ensure our actions — and dollars — don’t support those complicit in this attack on our democracy.”
The policy extends beyond just hotels to all Trump and Kushner family business ventures. Lime has also confirmed it has never made federal political contributions.
Broader Implications:
- Corporate Responsibility: Lime joins growing list of companies reevaluating political ties
- Travel Industry Impact: Pressure on booking platforms to implement similar filters
- Employee Support: Company provided mental health resources following traumatic events
The Context Behind the Decision
The January 6 Capitol attack, which resulted in multiple deaths, prompted Lime’s leadership to take action. Ting’s email highlighted the stark contrast between law enforcement’s response to the insurrection versus racial justice protests in 2020.
Lime had previously signed a PFNYC letter urging Congress to certify election results before the violence occurred.
What This Means for Corporate America
Lime’s decision reflects growing trends:
- Values-Driven Business: Companies increasingly aligning operations with ethical stances
- Financial Leverage: Using spending power to influence political accountability
- Employee Expectations: Workforce demands alignment between corporate policies and social values
While TripActions hasn’t commented on whether it will adopt Lime’s suggested policy company-wide, the micromobility firm’s stance sets a notable precedent in the tech and travel industries.
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