Signal’s Surge: Brian Acton on Privacy, Growth, and Competing with WhatsApp

From WhatsApp to Signal: A Privacy-Focused Journey

Brian Acton’s path has come full circle with Facebook. The WhatsApp co-founder first competed against, then sold his messaging app to the social media giant for $19 billion in 2014. After a high-profile departure over privacy disagreements, Acton is now leading the charge for privacy-focused messaging as Executive Chairman of Signal Foundation.

The WhatsApp Exodus Fuels Signal’s Growth

Recent backlash against WhatsApp’s updated data-sharing policies has triggered a mass migration to Signal. Acton reports the app has seen explosive growth, topping app stores in:

  • 40 countries on Apple’s App Store
  • 18 countries on Google Play Store

While exact user numbers remain undisclosed, industry data reveals:

  • 20 million MAUs globally in December 2020 (per App Annie)
  • 7.5 million downloads between January 6-10 (per Sensor Tower)

“The smallest of events helped trigger the largest of outcomes,” Acton told TechCrunch. “We’re excited people are turning to Signal as the answer to privacy concerns.”

The Monetization Challenge: Privacy vs. Profit

Unlike WhatsApp’s struggle to balance privacy with Facebook’s monetization demands, Signal maintains a strict no-ads, no-data-selling policy. Its sustainability model relies on:

  1. User donations (“If we reach a billion users, that’s a billion potential donors”)
  2. Frugal operations (Under 50 employees)
  3. Foundation funding (Acton’s initial $50M investment)

The Future of Private Messaging

While Signal currently focuses on messaging, Acton hints at potential expansion into:

  • Email services
  • Secure storage solutions

However, he emphasizes Signal isn’t trying to replace WhatsApp entirely: “I envision people using Signal for family conversations and WhatsApp for other chats. My goal is to give people choice.”

Combating Misinformation in Encrypted Platforms

When asked about preventing WhatsApp-style misinformation spread, Acton acknowledges the challenge:

“Technology can only do so much when you can’t view message content. The solution lies in digital literacy—teaching people to verify sources, just as we learned to identify email scams.”

Why Privacy Matters Now More Than Ever

The recent surge in Signal’s popularity underscores growing global concerns about:

  • Data privacy
  • Corporate surveillance
  • User autonomy in digital spaces

As Acton puts it: “We want to earn donations by building an innovative, delightful product. That’s a better relationship than selling your data.”


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