As social media giant Facebook continues to evolve its algorithms and strategies, local news publishers are facing a difficult choice. On the one hand, they have an opportunity to gain new readership and revenue through exposure on the popular platform. However, on the other hand, there is a risk that their dependence on Facebook may ultimately harm their long-term viability as a business.

The potential benefits of partnering with Facebook are clear. By being featured in the News Feed or Today In sections, local news outlets could gain new readers and increase ad revenue. However, this comes at a cost. Publishers must conform to Facebook’s ever-changing guidelines and algorithms, which can be difficult to navigate. Additionally, they risk becoming too reliant on Facebook for traffic and revenue, leaving them vulnerable if the platform were to change its policies or reduce their presence.

For smaller news outlets without a large tech team or budget, this presents a dilemma. They must decide whether to invest time and resources into learning how to navigate the ever-changing Facebook landscape, or focus on building their own website and email newsletter subscriber base. The latter approach would give them more control over their content and audience, but it may not be enough to keep up with larger, better-funded compe*****s.

In conclusion, local news publishers must carefully weigh the benefits of partnering with Facebook against the risks of becoming too reliant on the platform. While exposure on Facebook can bring in new readers and revenue, it is important for these outlets to remember that their long-term viability ultimately depends on building a strong online presence through their own website and email newsletters.

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