David Fairfull, CEO and co-founder of Metigy
Sydney-Based Marketing Platform Raises Series B to Fuel Global Expansion
Metigy, an innovative marketing automation platform designed to simplify digital advertising for small and medium enterprises (SMEs), has successfully closed a \(20 million AUD (approximately \)14.6 million USD) Series B funding round. The investment was led by Cygnet Capital, with participation from Regal Funds Management, OC Funds, Five V Venture Capital, and Thorney Investment Group.
This capital injection will accelerate Metigy’s international growth strategy, particularly targeting the lucrative U.S. and Southeast Asian markets. Since its 2015 inception, the platform has grown to serve 26,000 businesses globally, with established partnerships with industry giants like Google and Optus.
The SME Marketing Challenge: Why Metigy Matters
CEO David Fairfull explains the company’s mission: “With 50% of SMEs failing within their first two years—often due to marketing challenges—we saw an opportunity to level the playing field through technology.” The founding team, veterans from global creative agency We Are Social, recognized that small businesses lacked access to the sophisticated data analytics available to larger corporations.
Metigy’s AI-powered platform addresses this gap by:
- Providing real-time campaign recommendations
- Predicting high-conversion content strategies
- Optimizing advertising spend efficiency
Metigy’s intelligent Command Center in action
Proven Results and Competitive Differentiation
The platform has demonstrated tangible results for users. Parking app Share with Oscar leveraged Metigy’s trending analysis during a Royal Family visit to Sydney, generating 2,700 customer engagements with just AUD \(10 (USD \)7) in ad spend.
Fairfull contrasts Metigy with compe*****s: “While tools like Hootsuite streamline processes, they don’t solve the fundamental knowledge gap many SMEs face. Our platform actually guides marketing decisions.”
Strategic Market Focus: U.S. and Southeast Asia
Metigy’s expansion targets two key regions:
United States:
- 30 million SMEs projected by 2022
- Considered the credibility benchmark for marketing tech
Southeast Asia:
- 150 million SMEs expected across 11 markets
- High demand for affordable, automated solutions
- Price-sensitive businesses benefit from AI-driven cost efficiencies
“Southeast Asia represents our most significant growth opportunity,” notes Fairfull. “The majority of businesses there lack dedicated marketing teams but need enterprise-level capabilities at SME-friendly prices.”
Funding and Growth Trajectory
With this latest round, Metigy has raised AUD \(27.1 million (USD \)19.9 million) to date. The company currently serves:
- 44% Australia/New Zealand
- 26% Southeast Asia
- 22% United States
As digital marketing becomes increasingly complex, Metigy’s AI-driven approach positions it as a vital solution for SMEs navigating the competitive online advertising landscape.
