Microsoft Reportedly Planning Three New Surface Tablets for 2013
Reliable Microsoft insider @MS_nerd has sparked industry speculation with recent claims that the tech giant will launch three distinct Surface tablet models in 2013. This potential expansion comes as Microsoft seeks to strengthen its position in the competitive tablet market.
A Strategic Hardware Push
CEO Steve Ballmer’s recent shareholder comments reveal Microsoft’s renewed commitment to hardware innovation. The company appears determined to overcome its late entry into the tablet space with an aggressive product strategy combining Windows 8 and Surface devices.
The Rumored 2013 Surface Lineup
According to leaks, Microsoft plans significant departures from its current 10.6-inch form factor:
- Surface RT 2: 8.6-inch display with Qualcomm chipset (replacing NVIDIA Tegra 3)
- Surface Pro Upgrade: 11.6-inch screen featuring AMD’s unreleased “Temash” APU
- Surface Book: Premium 14.6-inch model with Intel’s next-gen 22nm “Haswell” processor
Addressing Market Challenges
TechCrunch’s previous reviews noted the current Surface’s awkward size compared to Apple’s 9.7-inch iPad. The rumored sizes suggest Microsoft is:
- Competing with Amazon and Google’s 7-8 inch tablets
- Challenging Barnes & Noble’s offerings
- Responding to the iPad Mini’s market impact
With reported slow sales of current Surface models, this expanded lineup could represent Microsoft’s attempt to gain market traction.
Broader Hardware Strategy
The tablet rumors align with DigiTimes reports of Microsoft developing a Surface phone with Foxconn. This suggests a comprehensive approach to Microsoft-branded hardware.
Expected Timeline
While sources indicate a 2013 release, industry observers anticipate these new Surface models won’t hit shelves until the holiday season—giving Microsoft time to refine its strategy in this fiercely competitive market.
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