Myrealtrip Capitalizes on Travel Revival with $56M Series F Funding
Seoul-based travel tech platform Myrealtrip has secured $56.7 million (75.6 billion KRW) in Series F funding, signaling strong investor confidence as global tourism rebounds to pre-pandemic levels. The fresh capital will accelerate product innovation, talent acquisition, and strategic growth initiatives.
Riding the Post-Pandemic Travel Wave
With international tourism recovering 87% of 2019 levels (UNWTO), Myrealtrip is positioning itself as South Korea’s premier travel super app. The 12-year-old platform now serves 7.9 million users, offering end-to-end travel services including:
- Flight and accommodation bookings
- Local experiences and activities
- Transportation solutions
- Business and group travel features
Strategic Growth and Financial Milestones
CEO Donggun Lee revealed key performance metrics:
- 3x valuation increase since 2020 Series D round (previously estimated at 200 billion KRW)
- Revenue tripled since 2022
- $746M GMV (1 trillion KRW) in 2023
- Targeting $12M EBITDA and doubled GMV for 2024
The company’s resilience during COVID-19 was bolstered by:
- 2020 capital reserves
- 2022 debt financing
- Strategic pivot to domestic tourism
Expansion Through Acquisition and Innovation
Myrealtrip’s growth strategy includes:
- 2022 acquisition of Startrip: Focused on K-pop tourism (including BTS filming locations)
- Investments in family travel platform IwaTrip and digital nomad space O-Peace
- AI-powered customer service chatbots
- Planned 2026 IPO with continued tech investment
Competitive Landscape and Investor Confidence
Facing rivals like Klook ($210M raised in 2023) and Yanolja, Myrealtrip’s differentiators include:
- Network of 2,000+ partners (Expedia, Agoda, Viator)
- Localized content and services
- Technology-first approach
The Series F round was co-led by BlueRun Ventures Korea and IMM Investment, with participation from new investors Korelya Capital and Vanderbilt University’s endowment fund. Total funding now exceeds $113M equity and $39M debt.
With 300 employees and ambitious growth targets, Myrealtrip exemplifies how travel tech companies are adapting to post-pandemic market dynamics through strategic innovation and financial discipline.
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