Netflix Confirms No Dedicated Apple Vision Pro App – Here’s What to Expect
Netflix has officially confirmed it will not release a dedicated app for Apple’s highly anticipated Vision Pro headset, nor will it optimize its iPad app for the device. Instead, users will need to access Netflix via the web browser—limiting functionality like offline downloads.
Why Netflix Is Skipping a Native Vision Pro App
A Netflix spokesperson stated:
“Our members can enjoy Netflix on the Vision Pro’s web browser, just as they do on Macs.”
This aligns with a July 2023 Bloomberg report suggesting Netflix had no plans for a native app. The decision highlights:
- Strategic focus: Netflix appears less invested in mixed-reality experiences compared to rivals like Disney+.
- Market skepticism: With the Vision Pro priced at $3,500, Netflix may doubt its mainstream adoption—at least initially.
How This Impacts Users
While the browser version offers similar streaming quality to the iPad app, subscribers miss out on:
- Offline viewing: No downloads for flights or areas with poor connectivity.
- Immersive features: Unlike Disney+’s themed environments (e.g., Marvel’s Avengers Tower, Star Wars’ Tatooine), Netflix won’t leverage Vision Pro’s spatial capabilities.
A Pattern of Mixed-Reality Hesitation?
Netflix’s stance mirrors its approach to Meta’s Quest headsets, where its app has faced criticism for:
- Low resolution
- Persistent bugs
- Subpar user experience
User reviews on the Meta Quest Store reflect frustration, with one calling the app “awful.”
What’s Coming to Vision Pro Instead
Launching February 2, the Vision Pro will support apps and content from:
- Disney+, Apple TV+, Max, Prime Video
- Paramount+, Peacock, Tubi, and others
Additionally, Apple announced 150+ 3D movies for rent/purchase, including blockbusters like Avatar: The Way of Water and Dune.
Key Dates
- Preorders open: January 19 at 8 a.m. ET
- Official release: February 2
For now, Netflix subscribers eager to try the Vision Pro will need to settle for the browser—at least until the streaming giant changes its mind.
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