Octane AI Goes Public: Introducing Convos for Messenger Engagement

Four months after its initial launch, Octane AI has officially opened its doors to the public, granting access to its 10,000-strong waitlist. Alongside this milestone, the company unveiled Convos, an innovative feature designed to seamlessly convert blog posts into interactive Facebook Messenger bot experiences.

From Private Beta to Public Access

Octane AI initially debuted as a private beta, offering a no-code solution for businesses to create Messenger bots.

Key benefits of the platform include:

  • Automated responses to high-volume Facebook messages
  • Audience growth through opt-in messaging
  • Elimination of unanswered customer inquiries

“Our early focus was on utility—helping brands manage message overload,” explained CEO Matt Schlicht. “Now, with Convos, we’re elevating bots beyond basic functionality into engaging content experiences.”

The Convos Revolution: Blog Meets Bot

Convos addresses a critical challenge in bot adoption: sustained user engagement. While platforms like Slack and Messenger have popularized bots, many fail to retain audience interest long-term.

How Convos works:

  1. Users craft conversational content in an interface resembling Medium’s editor
  2. Interactive elements like action buttons (similar to Slack’s message buttons) create “Choose Your Own Adventure” experiences
  3. Full multimedia support including emojis, GIFs, videos, and RSS feeds
  4. Shareable via unique URLs across social platforms

“We’re making bot content creation as intuitive as writing a blog post,” Schlicht noted. “The goal is native, conversational experiences—not technical hurdles.”

Real-World Adoption by Major Brands

Several high-profile partners are already leveraging Convos:

Entertainment:

  • Maroon 5
  • 50 Cent
  • Lindsay Lohan
  • 30 Seconds to Mars

Business & Tech:

  • Brigade (tech startup)
  • Samasource
  • The Cato Institute

Notable Figures:

  • Jeffrey Hayzlett
  • Phil Libin (Evernote co-founder)
  • Brian Solis
  • Jeremiah Owyang

The Future of Bot Engagement

Octane AI’s vision moves beyond transactional bots to content-driven relationships:

  • Long-term audience building vs. one-off interactions
  • Conversational storytelling replacing generic notifications
  • Customizable experiences that mirror natural messaging

“Most bots focus on features, not usefulness,” observed co-founder Ben Parr. “We’re creating sustained engagement that builds real rapport.”

Quality Control in an Expanding Ecosystem

With public access comes the challenge of maintaining quality. Schlicht acknowledges the risk of subpar bots but emphasizes Octane’s commitment to best practices:

“We’re still early in bot evolution. The technology shouldn’t overshadow the user experience. Our tools help creators avoid overwhelming audiences with excessive notifications.”

Pricing and Accessibility

Currently, Convos remains free to use as Octane focuses on adoption and use case development. As Schlicht pragmatically stated: “Businesses will pay when we demonstrably help them generate revenue.”

This public launch marks a significant step in transforming bots from novelty to necessity—bridging content marketing with conversational interfaces in one seamless platform.

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