OpenX Ad Footprint: The Ultimate Tool for Publisher Page Optimization
Revolutionizing Page Performance with Real-Time Insights
LOS ANGELES & NEW YORK – OpenX, a global leader in programmatic advertising solutions, has launched Ad Footprint, a groundbreaking Chrome extension designed to help publishers optimize desktop and mobile page performance. This free tool provides unparalleled visibility into how ads impact page speed and user experience—addressing a critical pain point for digital publishers.
Why Ad Footprint Matters for Publishers
Developed by OpenX Labs, Ad Footprint is the first tool of its kind to deliver a holistic view of page performance by analyzing multiple variables simultaneously. Unlike traditional speed-testing tools that focus on singular metrics, Ad Footprint offers actionable insights to balance monetization and user experience effectively.
“Publishers need tools that simplify complexity while driving performance,” said Caleb Sotelo, Staff Engineer and Director of OpenX Labs. “Ad Footprint bridges the gap between revenue goals and seamless user experiences.”
Key Features of Ad Footprint
- Comprehensive Page Analysis: Visualize the page load process, including ad tech partner performance and latency breakdowns.
- Benchmarking: Compare your site’s speed against industry standards and compe***** pages.
- Custom Recommendations: Receive tailored optimization strategies to enhance UX and boost revenue.
Industry Adoption & Praise
Ad Footprint has already garnered acclaim from leading publishers, including CafeMedia, Intermarkets, Vice Media, and Vox Media. Stephanie Snow, VP of Ad Operations at Intermarkets, praised the tool:
“Ad Footprint simplifies identifying performance bottlenecks while maintaining monetization efficiency—all in an intuitive interface.”
Amanda Bernstein, Director of Programmatic at Vice Media, added:
“OpenX continues to innovate with tools like Ad Footprint, helping us achieve the perfect balance between revenue and user experience.”
How to Get Started
Available now as a free download in the Chrome Web Store, Ad Footprint is accessible to publishers of all sizes. Download here.
About OpenX
OpenX empowers digital media companies by creating high-efficiency programmatic advertising marketplaces. With a focus on innovation and transparency, OpenX delivers solutions that maximize publisher revenue while enhancing advertiser ROI.
For more information, visit www.openx.com or follow @openx.
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