AdColony’s Vertical Video Ads with UFC Deliver 90% Completion Rates
Mobile advertising leader AdColony has unveiled its groundbreaking Instant-Play HD Vertical Video ads, partnering with UFC and other Fortune 500 brands. With a global reach of over 1.4 billion users, AdColony continues to redefine mobile engagement through innovative ad formats.
UFC Campaign Sets New Benchmarks
The platform’s vertical video ads are currently being utilized by UFC to promote the highly anticipated rematch between Amanda Nunes and Ronda Rousey. Early performance metrics reveal:
- 89% average video completion rate (90% for UFC-specific ads)
- 10% average engagement rate
- 12-second average interaction time with dynamic end cards
These results significantly outperform traditional horizontal video formats, demonstrating vertical video’s effectiveness in capturing mobile users’ attention.
Why Vertical Video Works
AdColony’s vertical format aligns perfectly with how users naturally hold their devices, offering:
- Full-screen immersion without rotation
- Higher completion rates than horizontal formats
- Seamless integration with popular apps
“Vertical video fills the full screen and captures attention in a way that feels organic - like content from a friend,” explains Mike Owen, AdColony’s Chief Revenue Officer of Global Brands.
Dynamic End Cards Drive Engagement
The platform’s interactive end cards have proven particularly effective, with one tech/entertainment campaign achieving:
- 13.47% engagement rate on dynamic end cards
- Multiple interaction options (swipe, tap, watch, purchase)
UFC’s Kristen Bankosz, Content Marketing Manager, noted: “AdColony allowed us to align with our viewers’ passion points while dramatically increasing our reach and frequency.”
Premium App Partnerships
AdColony’s vertical video ads appear across top-tier apps where users spend 57% of their mobile time, including:
- MyNBA2K17
- Trending.FM
- WWE SuperCard
Image Credit: AdColony
As mobile video consumption grows, AdColony’s vertical format represents a significant evolution in digital advertising - one that respects user behavior while delivering exceptional results for brands.
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