Xbox Pioneer Seamus Blackley Takes Helm at Daqri’s Innovation Lab
Seamus Blackley, the visionary cofounder of Microsoft’s Xbox, has joined forces with augmented reality leader Daqri to spearhead groundbreaking research in holography and 3D printing technologies. This strategic move signals Daqri’s expansion beyond AR hardware into transformative light-based innovations.
From Gaming to Holographic Breakthroughs
Blackley—a former theoretical physicist turned gaming legend—will leverage his multidisciplinary expertise to advance Software Defined Light (SDL), Daqri’s proprietary technology that manipulates light waves to create ultra-precise holograms. His team at Heat Engine, a Southern California-based physics think tank, will transition to Daqri to accelerate commercial applications.
“When the ‘Father of the Xbox’ wants to explore a breakthrough, you know it’s big,” said Daqri CEO Brian Mullins. “Seamus’ team brings unparalleled scientific rigor to our mission.”
Revolutionizing 3D Printing and Beyond
The collaboration’s first milestone? An instantaneous 3D printer that slashes production time by 90%. Daqri has already demonstrated printing a paperclip in under 5 seconds—a feat that could reshape manufacturing. Other potential SDL applications include:
- Next-gen LiDAR systems for autonomous vehicles
- High-speed space communication networks
- Advanced medical imaging without invasive procedures
- Immersive AR/VR displays with lifelike holograms
The Daqri Advantage: Merging Physics with AR
Founded in 2010, Daqri initially gained traction with industrial AR helmets. By acquiring Blackley’s team and Two Trees Photonics, the company now combines:
- Optical physics expertise
- Holographic computing innovations
- Rapid prototyping capabilities
Blackley’s unexpected career pivot underscores SDL’s disruptive potential. “I walked into Daqri’s Star Trek-like lab and realized this was the future,” he remarked.
A Legacy of Innovation
Before joining Daqri, Blackley:
- Co-created the original Xbox in 2001
- Founded mobile gaming studio Innovative Leisure
- Authored patents spanning gaming and physics
With this partnership, Daqri positions itself at the forefront of light-based technology, bridging the gap between theoretical research and real-world solutions.
Watch Daqri’s SDL technology in action:
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