Promoboxx Secures $1.375M Seed Funding to Revolutionize Brand-Retailer Marketing
A Major Boost for Digital Marketing Innovation
Promoboxx, the TechStars Boston 2011 graduate and pioneering brand-to-retailer marketing platform, has successfully closed its Series Seed funding round with an additional $1.375 million investment. This latest influx of capital brings together a powerhouse group of investors, including Launch Capital, Boston Seed, SK Ventures, Common Angels, Stage 1 Ventures, and over 30 angel investors.
Investor Spotlight
Among the notable angel investors backing Promoboxx are:
- Jean Hammond
- Walt Winshall
- Michael Mark
- Mike Dornbrook
- Rich Greenfield
- Adam Berrey
- Dave Balter
- David Kaufmann
This follows the company’s initial $565,000 raise in December 2011 from SK Ventures, Brand Ventures, Launch Capital, and other angel investors.
Transforming Retail Marketing Through Technology
Promoboxx offers an innovative solution that bridges the gap between brands and their retail partners. The platform enables:
- Quick Setup: Retailers can create online promotions in minutes via an intuitive dashboard
- Brand Consistency: Centralized campaigns that automatically adapt for individual retailers
- Creative Flexibility: Stores can customize promotions using brand-approved materials
- Social Integration: One-click sharing to Facebook, Twitter, and other social platforms
- Performance Tracking: Real-time monitoring of clicks, conversions, and campaign impact
“Brands currently spend nearly $30 billion annually on traditional retailer support through in-store signage, yellow pages, and newspaper ads,” explains CEO Ben Carcio. “Promoboxx helps redirect these budgets toward more effective digital channels.”
Impressive Growth and Notable Clients
The company has demonstrated remarkable traction since its inception:
- 400% revenue growth in 2012
- 10 major brand clients including Chevrolet, Volkswagen, Trek Bicycles, and Reebok
- 30+ successful campaigns executed on the platform
A significant milestone came in January 2012 when Promoboxx powered Chevy’s Super Bowl campaign, marking its first major client win.
Future Plans and Expansion
With 15 employees and headquarters in Boston, Promoboxx plans to allocate the new funding toward:
- Team Growth: Expanding sales, client services, and development departments
- Leadership Hire: Recruiting a VP/Director of Product
- Product Development: Launching a self-service platform for SMB brands in March 2013
This strategic investment positions Promoboxx to further disrupt the $30 billion brand-to-retailer marketing industry with its innovative digital solutions.
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