UK Crowdfunding Giants Merge to Strengthen Market Position
In a strategic move to consolidate their presence in the increasingly competitive crowdfunding space, two prominent UK-based platforms—Peoplefund.it and Crowdfunder—have announced a merger. The combined entity aims to leverage shared technology, marketing resources, and branding to create a unified platform with a distinctly British and community-driven identity.
Key Details of the Merger
- User Base: Over 500,000 unique monthly visitors and 20,000+ registered users combined.
- Strategic Goal: Enhanced scale, expertise, and marketing reach to better serve UK projects.
- Local Focus: Emphasis on community-driven funding, distinguishing the platform from international compe*****s like Kickstarter.
Why This Merger Matters
The merger comes at a pivotal time for the UK crowdfunding market, especially after Kickstarter’s expansion into the UK in October 2012. Darren Westlake, founder of Crowdfunder, highlighted the rationale behind the move:
“The merger makes a huge amount of sense for UK projects that need funding. It delivers the scale and reach essential for creators seeking the best platform possible.”
Simon Deverell, co-founder of Peoplefund.it, echoed this sentiment while emphasizing the platform’s local appeal:
“While international players validate the market, Peoplefund.it offers a uniquely UK-centric approach—connecting communities and enterprises at a grassroots level.”
A Closer Look at the Merging Platforms
Peoplefund.it
- Founded: 2011, initially for charity fundraising before expanding to entrepreneurs.
- Backing: Supported by Hugh Fearnley-Whittingstall’s KEO Digital and Plymouth University.
- Recent Acquisitions: Absorbed WeDidThis, an arts-focused crowdfunding platform, and partnered with book-funding site Unbound.
- Network Reach: Over 2 million users via cross-promotion with KEO Digital’s affiliated sites (e.g., River Cottage, Fish Fight).
Crowdfunder
- Launched: 2010, funding nearly 200 projects to date (£330,000+ raised).
- Ownership: Operated under Crowdcube, an equity crowdfunding platform.
- Project Diversity: Supports musicians, filmmakers, photographers, and community/charity initiatives globally.
The Bigger Picture: UK vs. Global Crowdfunding
For context, Kickstarter—the US-based industry leader—has facilitated over $350 million in pledges since 2009, backing 30,000+ projects with 2.5 million contributors. The merger positions Peoplefund.it and Crowdfunder to better compete in this growing market while retaining their local identity.
What’s Next?
The combined platform is poised to become a formidable player in UK crowdfunding, blending community focus with expanded resources. As the industry evolves, further consolidation may be on the horizon—making this merger a case study in strategic adaptation.
📚 Featured Products & Recommendations
Discover our carefully selected products that complement this article’s topics:
🛍️ Featured Product 1: Sunny Fuchsia Slip-On Sandals – Final Sale
Image: Premium product showcase
Premium quality sunny fuchsia slip-on sandals – final sale designed for professional use with excellent performance and reliability.
Key Features:
- Industry-leading performance metrics
- Versatile application capabilities
- Robust build quality and materials
- Satisfaction guarantee and warranty
🔗 View Product Details & Purchase
🛍️ Featured Product 2: Sunset Sky Tie Dye Retro High Waist Swim Bottoms
Image: Premium product showcase
Premium quality sunset sky tie dye retro high waist swim bottoms designed for professional use with excellent performance and reliability.
Key Features:
- Professional-grade quality standards
- Easy setup and intuitive use
- Durable construction for long-term value
- Excellent customer support included
🔗 View Product Details & Purchase
💡 Need Help Choosing? Contact our expert team for personalized product recommendations!
