It’s a common issue for many fitness enthusiasts to struggle to find the time and resources to maintain an effective workout routine. However, Mirror is set to disrupt this trend with its high-design home gym device that offers on-demand virtual fitness classes.
This sleek mirror-like device allows users to see their instructor and classmates for various workouts such as barre, yoga, boxing, and Pilates while also measuring key metrics in real-time. Spark Capital is leading the $13 million funding round with participation from Lerer Hippeau Ventures, First Round Capital, BoxGroup, and others.
Mirror’s founder and CEO, Brynn Putnam, believes that this device could capture some of the success seen by Peloton and is positioned to be a leader in the connected fitness market.
Kevin Thau, General Partner at Spark Capital, believes there’s a significant opportunity for high-quality connected fitness products. He adds that Mirror stands out because it offers real-time feedback from professionals during workouts, which makes it unique among its compe*****s. The device is expected to launch in the spring and will be sold directly to consumers via their website.
While the price point has yet to be disclosed, Thau assures potential customers that this high-design home gym device is a game changer and could attract fitness enthusiasts willing to invest in quality at-home workout solutions.
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